1917 LEMP FALSTAFF BEER TIN LITHOGRAPH ADVERTISING SIGN
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1917 LEMP FALSTAFF BEER TIN LITHOGRAPH ADVERTISING SIGN Picture and Description:
Very rare, original, ca1917, large size, Pre-Prohibition, Tin Lithograph Advertising Sign / Charger for "Falstaff Beer" brewed by the William J. Lemp Brewing Co. of St. Louis, Missouri. This wonderful chromolithograph on Tin, "Charger" type Advertising Sign measures approx. 24" in diameter and features a wonderful image of an apparently inebriated Sir Falstaff seated in a chair with a shield leaning against his right leg. The shield features the “Lemp / St. Louis” trademark. Falstaff holds a lidded stein in his right hand which a beautiful, young barmaid is filling with beer from a pre-prohibition bottle of Lemp’s Falstaff Beer. The chromolithography on the Sign is of the highest quality and it is signed on the reverse by the manufacturer - the Haeusermann Metal Manufacturing Company of Chicago, Illinois. William J. Lemp Brewing Co. / Lemp Brewery was the original name of the brewing company that became the Falstaff Brewing Corporation. Founded in St. Louis, Missouri, USA, in 1838, the brewing company existed for many years as an independent label. During Prohibition the Falstaff Trademark was purchased by Griesedieck Beverage Co. and the name of the company was changed to the Falstaff Corporation. From this time forward the Lemp name did not appear on any form of Falstaff Advertising. Click Here to Read an Excellent History of the Lemp Brewery and its Storied Falstaff Brand. This rare and beautiful, Pre-Prohibition Falstaff Beer Advertising Sign is in very good to excellent condition - the colors are bright and vibrant and the Charger displays beautifully. There is no significant surface loss or damage. There are 3 or four VERY small, thin surface scratches and a tiny raised ding near Falstaff’s sword (appears as a small raised bump as if the Sign had been hit on the rear - there is no associated surface damage). There is a single, very small (approx. 1/4” in diameter) spot of surface oxidation in the area of the Barmaid’s hair (the hair is brown as is the small spot making it completely unobtrusive). Please see the scans below for a good representation of the outstanding condition of this large and very attractive Falstaff Beer Advertising Sign / Charger. Overall this wonderful, ca1917 Charger is exceptionally well preserved and displays beautifully. A very rare and very beautiful, ca1917, large size, Pre-Prohibition, Tin Lithograph Lemp Brewery Advertising Sign / Charger for "Falstaff Beer" and a fantastic addition to any collection!!!! A Bit about Tin Lithographed Chargers and the history of the Falstaff Beer Chargers: Today, the term "charger" brings to the minds of most breweriana collectors the concave metal advertising trays which became popular after the lithography onto metal process was perfected over a century ago. The derivation of the term "charger" actually pre-dates the invention of the lithography onto metal technology, and was coined in the 1840's to describe a new type of large, mass produced metal serving tray. The original chargers were used in kitchens and dining rooms as meat platters that, because they were bowed in the middle, could also hold gravy without spilling, which helped to keep the main dish hot until it was consumed. When American Art and its competitors starting producing lithographed art on this shape of a tray in the 1890's, the new form of advertising was quickly nicknamed a charger by tavern patrons, after the earlier kitchen platters, and the moniker stuck. The William J. Lemp Brewing Company distributed six different charger designs with a diameter of 24” and two with a 16” diameter. The first of the larger size were manufactured in the early 1900's, with new designs to the set added every 2 or 3 years over a fifteen-year period.. The two 16" diameter chargers, one featuring Sir John Falstaff, the second, a buxom young lady toasting with a glass of Lemp beer, were both issued in 1907. When the Griesedieck Beverage Co. purchased the Falstaff Trademark in 1920 they also inherited the remaining Lemp / Falstaff Advertising Chargers and continued to distribute the Signs but overpainted the “Lemp” name of Sir Falstaff’s Shield replacing it with “Falstaff”. Overseasshippping is extra and cost will be quoted at bidders request. Massachusetts residents must add 5% sales tax. Insurance is required on all items selling for $400 or more and optional on items selling for under $400 (but highly recommended. If you do not want insurance please let us know. Please check out other early and interesting items offered by this seller on ebay. Click Here to See Our Items We Have for Sale in the eBay Gallery Important Notes about Shipping Charges and the eBay "Detailed Seller Rating" Star System: The amount quoted for Shipping & Handling is calculated by eBay and is equal to the EXACT amount charged by the Post Office plus a $1.00 "packing fee" - the $1.00 fee is our only compensation for the virgin packing materials we use on all of our professionally packaged boxes as well as our cost for the salaried help that does most of our packing - as I am sure you can see, we make NO profit on the Shipping charges and, in fact, our costs are usually greater than the $1.00 fee. We have NEVER requested Feedback from our customers as we were taught that "fishing for compliments" was impolite but the new eBay Detailed Rating System has put us in a rather tight spot. Most buyers are unaware that eBay bases a monthly fee discount on a Seller's "Star" rating. A monthly average of "4.6 Stars" (in any one of the four "Star" categories) costs us approximately $400 in additional eBay Fees - that's $400 above what we would pay if we had a "4.8 Star" average in all 4 "Star" categories!! As a consequence we hope you do not find us rude to ask that if you are happy with our items, our service, and our packing & shipping please be sure to use the "Star" rating system and remember that a "5 Star" rating is the only way we can qualify for eBay's fee reduction program. , Powered by eBay Turbo ListerThe free listing tool. List your items fast and easy and manage your active items.